Marketing strategies related to how to convince the buyer / customer to the product to be sold. To be able to convince the buyer the seller must have confidence that the products sold are worth buying. Therefore need to consider several aspects in determining the marketing strategy that will be executed.
DEFINING VISION, MISSION AND OBJECTIVES OF SMALL
Building a marketing strategy a small business products to be started from the vision, mission and objectives are clear and will be directed where. Vision, mission and goals starting from the top management level then decreased to the lowest level employee. Herein lies the importance of a leader in a business that is able to move and able to provide motivation to the performer. In the context of small business leaders are usually well owners. Vision, mission and goals will help us determine what kind of marketing strategy will be applied. With clear objectives, a marketing strategy applied to be measured, whether as targeted marketing, fail, need improvement and others.
ANALYSING SMALL EXTERNAL FACTORS
Furthermore, after having a vision, mission and clear objectives, to consider some external factors or environmental factors that occupied business. Mapping of these conditions will result in our competitors' strengths and weaknesses, as well as see which aspects of which could serve as a competitive advantage. Policies and government regulations also need to be considered in developing marketing strategies. External factors have become important factors to consider in determining marketing strategies for many things outside ourselves will affect the marketing is done.
CUSTOMER UNDERSTANDING
Consumer or customer is the basis or the target of our products, the consumer or customer to understand the important things to do. Understanding of the consumer, the values they hold, and value-added as what they want will help the company in designing products and services required. To understand the customer needs to do marketing research. Marketing research is part of the marketing strategy undertaken by way of surveys or interviews with prospective customers about what their hopes and desires of the company, is one way of understanding the customer.
DETERMINING TARGET MARKET
Determine a specific target market that has a marketing strategy that not one person selling the product at the wrong time. One small problem is the difficulty to determine the market segment of the product, whether destined for the upper middle class or lower middle. Small business since the beginning of its business should be directed to determine which class. By determining the target market, the company can provide an added value that made the difference compared to its competitors. The added value is what is referred to as differentiation. With a strong differentiation, could be a weapon in the face of competition.
